Continuing with our discussion on stereotyping and framing, here’s some other interesting advertisements through the years to make you think about how and why stereotypes exist (and how they are even ignored, as in the Intel ad below). The Ponds ads are great, in the way of the old serial “Taster’s Choice” coffee ads (told a soap opera-style story over a series of ads), but also interesting to see the cultural bias against dark skin even being seen in other cultures than our own. Why do you think this is? Does the influence of British colonization in India have a role?
BTW, the Van Heusen ad is for shirts, not shoes, as stated here, and it makes much more sense if you know it’s for shirts — not sure where they got the idea this was for shoes!